Mouthfuls: Barter becomes a bigger tool for restaurants - Mouthfuls

Jump to content

Page 1 of 1
  • You cannot start a new topic
  • You cannot reply to this topic

Barter becomes a bigger tool for restaurants tough times call for new tricks

#1 User is offline   Rail Paul 

  • Advanced Member
  • PipPipPip
  • Group: Members
  • Posts: 16,200
  • Joined: 23-March 04

Posted 03 December 2009 - 02:22 PM

The Wall Street Journal has an article on the increased use of barter by small restaurants and caterers. Unlike the old, person to person barter practices, the new system has intermediaries who keep score, and allow points to accumulate. These points can then be redeemed. Tips continue to be paid in cash, the article says.

The services acquired from the exchanges constitute taxable income, of course.

QUOTE
Many restaurants are using barter exchanges that track and manage the transactions, which count as taxable income and must be recorded for tax purposes. Rather than traditional bartering, in which services are swapped directly between vendors, most barter exchanges use a "round robin" approach that offers flexibility for both restaurants and service people. For example, a plumber uses trade credits accumulated at an exchange to pay for a restaurant meal. The restaurant owner can use the credits spent by the plumber to "purchase" a variety of services offered by appliance repairmen, electricians and other exchange clients. The exchange acts as a bank, keeping track of credits and collecting fees on each transaction.

Tony Romano, owner of Marcello's Pasta Grill in Tempe, Ariz., where business is off 40% from three years ago, joined the Arizona Trade Exchange in October. Since joining the exchange, he says he's been averaging $2,000 per week in trade credits from tradespeople, which has allowed him to pay for almost all of his monthly expenses—from laundry to fire-extinguisher maintenance—without writing a check.

Although the restaurant doesn't receive cash for the food, the tradespeople usually tip well, Mr. Romano says, which keeps his wait staff happy.

He says his traffic has increased 10% in the last month. New exchange clients also have led to catering jobs. "A lot of small businesses can't afford to take their employees out for a Christmas party, but they can barter it," he says. "I've booked two lawyers' offices and three dentists' holiday parties."

Independent restaurants have fared slightly better in the last year than chain restaurants, though it's hard to say how much bartering has helped. Same-store sales at independent restaurants declined 9% for the year ended Sept. 30, while same-store sales at chains declined 9.7% during that time, according to restaurant consulting firm Technomic Inc.

Rob Miller, president of the Arizona Trade Exchange, says he now has more than 30 restaurants involved in his exchange, up 20% from a year ago. The exchange charges a one-time $495 membership fee as well as a $12.50 monthly fee, and takes a 12% cut of each transaction from the person making the trade purchase.

Ric Zampatti, chief executive of The Barter Company, an Atlanta-based trade exchange with clients in South Carolina, Florida and Georgia, says his business is up 10% in the last year, due partly to signing up 35 new restaurants.

Tradespeople also appear to be spending more when they go out to eat. A trade credit is worth a dollar; Mr. Miller says he used to see tradespeople buy restaurant credits in batches of 100 or 200; lately, he says people are buying restaurant trade credits worth $300 to $500 at a time.

Cody Smith, owner of Dynamic Pest Control in Mesa, Ariz., has been cashing in his trade credits at restaurants more frequently in the past six months. "It's a great way to take the family out, enjoy a meal and walk away with very little cash out of your pocket."

Trading his pest control services for restaurant meals and other services has brought in new clients and boosted his sales by 15% in the last year, due partly to new cash-paying clients who aren't part of the exchange, Mr. Smith says.



small business

My only complaint was that if they need to charge me $30 because they're robbing the duck to pay the boar they might as well give me a more substantial portion of flour, water, and bits of meat.

Orik, on the pasta price at Hearth in NYC
0

#2 User is offline   NeroW 

  • Advanced Member
  • PipPipPip
  • Group: Members
  • Posts: 2,070
  • Joined: 20-September 04

Posted 03 December 2009 - 06:14 PM

We do this all the time, mostly for website design, marketing services, and emergency repairs.
We eat so many shrimp, we got iodine poisonin
0

Share this topic:


Page 1 of 1
  • You cannot start a new topic
  • You cannot reply to this topic